Who We Are

Located in the heart of Minneapolis’ North Loop neighborhood, Ecra is a creative company serving small to mid-sized clients across industries – specializing in both print and digital media.

From logo design and marketing collateral to responsive web design, you can rely on Ecra to be your resource to get the job done. We are action oriented and take the time to listen to you so we can meet your needs while adding value from our 17 years of experience.

Meet Our Team

Joe Rodenwald

Owner/Creative Director

When I co-founded Ecra back in 1999, I couldn’t have imagined that I’d still be doing it almost 20 years later – but I guess it’s in my blood. Over the years, I’ve enjoyed working on many different accounts with many different interesting people. It’s the people that I’ve found to be the most enjoyable aspect of what I do and what keeps me motivated and interested in this line of work.

More About Joe

I’ve had clients tell me they consider me ‘family’ while others call me up just to get my opinion on things. I’m always happy to share my thoughts and it makes me feel proud that many of my clients have continued to look to Ecra over the years for help on their creative projects when there are many other options out there. Being accessible to my clients is important to me.

As owner and creative director at Ecra, it is my job to listen to my clients – a job I take very seriously. My goal is to always ensure Ecra’s clients feel like their opinion matters and that they receive a high level of value for their investment of time and resources. Our clients benefit from my cross-industry experience, which helps them avoid ‘tunnel vision’. It is this outside, objective view that they find most valuable. I also consider myself action-oriented, a value I’ve instilled on the rest of Ecra’s staff.

Another priority of mine is consistent, straight-forward communication. I walk a fine line of not burdening my clients with needless information while engaging them on important items where their input is important to the process or desired outcome.

I earned my BFA degree in Graphic Design from the University of Wisconsin-Eau Claire back in 1997. I am a proud husband and father of five – and live in Rosemount, MN. I enjoy biking, tennis and spending quality time with the family. Read more of my background on my LinkedIn page.

Connor Paque

Graphic Designer

Since joining the Ecra team as a graphic designer in the Spring of 2014, Connor has worked on many accounts including Randy’s Environmental Services, Logic PD, AbleNet, Skolnick & Joyce, Bernard Dalsin Manufacturing and Impedimed. Ecra’s clients appreciate Connor’s creative ideas, layout skills and eye for detail.

More About Connor

A Milwaukee native, Connor received his Bachelor of Arts Degree in Graphic Design from the University of Minnesota and now calls the Twin Citites home. In his off time, Connor enjoys photography, the outdoors, watching Packer football and spending time with family and friends. Read more about Connor’s background on LinkedIn.

“Every week presents new challenges – I enjoy the variety of work along with the ability to work directly with Ecra’s clients.”

Experience & Clients

You can rely on Ecra to draw upon our 20+ years experience working across industries – providing solutions tailored to fit your individual situation. We have specific experience in:

  • Agriculture
  • Consumer/Retail
  • Contractor Services
  • Education
  • Engineering
  • Finance
  • Food
  • Healthcare
  • Manufacturing
  • Professional Services
  • Real Estate
  • Technology

Need help with your next design or website project?

Talk with Ecra today to see how we can help!

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In today’s world of templated websites, one way to stand out is to incorporate custom designed icons and illustrations.