Thoughts & Insights

Using stock images vs. investing in custom photography when building your B2B brand. Thoughts & Insights One of the most important marketing decisions many B2B companies will face is how to best invest their limited marketing resources when building...

I've heard a lot about MVP website development recently - is this right for my next web project? Thoughts & Insights The MVP website model takes it's cue from traditional product development where Minimal Viable Product or MVP is a means of distilling...

Why does my "nice" logo seem to look terrible depending on where it is used in digital media? Thoughts & Insights First of all - don't feel like you are alone. Clicking around on websites, looking at social media channels, downloading PDFs of...

Do I need a rotating banner image on the home page of my website? Thoughts & Insights For many years, it seemed like every website you went to featured a rotating banner image (carousel style or image slider) at the top of the home page. Many of Ecra's...

How to properly prepare and optimize raster based images for use on your website. Thoughts & Insights One question I get asked by almost all of my clients when it comes to website content management is how to properly prepare and optimize raster based...

Custom icons will help your website stand out from the crowd. Thoughts & Insights In today’s world of templated websites, one way to stand out is to incorporate custom designed icons and illustrations. I’m not talking about the little search icon up in...