Not all branding projects are created equal. That’s why when AbleNet needed a name and brandmark for their new mathematics core curriculum for special education, they turned to long time creative partner Ecra.
After presenting initial name candidates, Ecra developed logo artwork around the approved name “AbleNet Equals Mathematics” and then applied branding to a series of curriculum templates including the curriculum packaging box, teacher lesson plan manuals, student workbooks, posters, workmats, cards and other materials.
AbleNet Equals quickly became one of the most successful offerings in AbleNet’s product and service portfolio which includes assistive technologies, curriculum, software and services.
Project: Mathematics Curriculum Branding
Scope of Work
- Name Development
- Brandmark Design
- Curriculum Materials Templates
- Packaging Design
- Product Launch Promotions
- Web Banner Ads
- E-mail Marketing